26 Jul Register A Smart Business Domain
From a small, new business, standpoint the importance of a good domain name can not be undersold. In fact your domain name, website and online profile presence will be one of the most crucial things you do to ignite the success of your operation.
In the beginning of 2016 there was a total of 123,963,640 .com domains registered and as of writing (7/25/16) there are now 127,524,506 (according to Verisign) – which translates into an increase of 3,560,866 in just half a year!
So What’s My Point? That means that quality domain names, especially in the .com’s are shrinking at a very fast pace. Your going to have to roll up your sleeves, put on a pot of coffee and get ready to do some work. However the following advice should lead to a smart domain that also follows the best SEO (Search Engine Optimization) practices.
Find A Good .COM Domain
The best type of domain to own for your business is something simple, easy to spell, very memorable and centered around your business service. If you were in the music business a great domain name would be Music.com but something like this would be long registered and have a considerable price tag to acquire today. But we can move forward with the “generic” term as a base to what will be our registered domain.
By adding a regional term or descriptor to your domain name you will icrease the probability of finding something available for you to operate with. Additionally you will be directly targeting the local internet traffic and web searches in which your business operates. For example: ArizonaMusic.com or TempeMusic.com (drilled down to city level) will target a geographic location and the primary keyword of your website.
At this point of the game these generic “two word” domains might also be somewhat more difficult to uncover. If you find that this is the case, you can add one more variable.
To round-out the domain of your business you can always add the business service that is being offered by your company. Example: ArizonaMusicStudio.com or TempeMusicStore.com. Believe it or not, this still might not get you enough options when it comes to locking down your internet space.
With a little more creativity, but don’t get too creative here, you can start replacing the service word with another common phrase that might work in your specific niche. For example a studio is used for recording – perhaps ArizonaMusicRecording.com could be an alternative. TempeMusicShop.com would work because shopping is done at a store.
The only warning to keep in mind is that you do not want to use a word that is created by current slang (as this will drop out of peoples vocabulary at some point) or that is so industry specific your patrons might not even know what they are looking for.
Let’s Get Registering
Ready to start hunting down the perfect domain name? Here are a few resources that will help create a list of available domain names by using keywords you provide: