24 Sep Marketing Tips: Best Practices For Financing
After you’ve made the step to team up with QuickSpark and offer awesome finance options to your loyal customers, you will need to let them know! How? Here are a few of our “Best Practices” to promote your new finance offering to your customers…
For Your Email Campaigns…
Show Monthly Payments:
It is always a good idea to show both the sale price and a monthly payment estimate on the equipment you are featuring in your campaign. This allows customers who are strapped for cash or trying to enhance their cash flow to instantly see how they can afford the equipment for a low monthly payment. Customers often come to the realization that with financing they can get the upgraded equipment they really need to grow their business. This is one of the number one ways to effectively promote financing to your customers!
Financing Banners Included In Email Campaigns:
The quickest and easiest way to promote financing in your email campaigns is to simply add a “Financing Available” or “No Payments for 90 Days” banner that links to your personalized financing page or credit app.
For Your Website…
Monthly Payment Buttons:
Nothing beats being able to show customers a low monthly payment for the equipment they desire. This a tried and true marketing strategy that can be seen everywhere from web to print advertising. Be sure to take advantage of all the web marketing tools we offer. Contact us to add estimated finance buttons to your product and check out cart pages and start converting more sales.
Finance Landing Page and Banners:
Be sure to include a prominent “Financing Available” on your homepage. This instantly shows your customers that you offer financing and can keep them on your website longer. We offer banners and pages that will look great on your website!
For Quotes & Handouts…
Add “Financing Available” On Equipment Quotes:
If you have a quote template that you email out, be sure to add some text near the quote price that states that financing is also an option for this equipment. Direct your customer to your custom credit application so they can apply. This will help you close more sales and increase your order volume!
Add Link To Financing Page In Email Signature:
Simply adding a “Financing Available” link to your team’s email signature can have a huge impact on informing your clients that financing is available. When you think about all the emails and equipment quotes your sales team sends out every month, this is a powerful way to continue to offer financing and close more sales.
By offering financing for your customers, you can really expand your business while helping entrepreneurs ignite their business. These tips are used by many of of our most successful vendors and have proven to be very effective in promoting the finance option to your customers.