As business owners, we understand how important it is to acquire new customers. We also know getting the right customers to your website can be difficult. We’ve found it is important to optimize your web content and find what works for your business! We also know to advertise through pay per click ads, social media and blogging can be expensive, so we’ve rounded up a few free ways to increase your web traffic get more customers to your website!
Growing your business means reaching the right customers. That is where keywords come in! When you take advantage of keywords it helps drive the customers you want to your website, while increasing your search engine optimization (SEO). This is an easy way to increase your web traffic for free. There are many different free keyword tools you can use to help you determine which words will fit your business and get you optimal results.
While referral traffic isn’t most people’s first thought when trying to get new traffic to their site, it is both efficient and free! Traditional advertising and pay per click ads cost time and money, while referral traffic is an organic way to get potentially qualified leads. According to Hubspot, there are seven ways to increase referral traffic that will help increase the leads to your website.
- Publish your website to online directories
- Get published on review websites
- Publish Guest Blog Posts
- Leverage social media
- Comment on blogs
- Be active on industry forums
- Publish infographics
Instagram is continually changing their rules and algorithm, which means keeping up with the most relevant and effective rules and techniques to continue to grow your business on Instagram can be difficult. So we are going to break down the hashtag rules, so you can increase your social media presence and keep driving traffic to your website.
How many hashtags to use
There is much debate about the correct number of hashtags to use per post. You can use up to 30, but many people say that is too many. No matter what side of the debate you are on, we do know, according to a recent study, Using 11 or more hashtags means 442% more engagement than using none and about double engagement over using 1 – 10. So, start using hashtags and see how many works for your business!
Choosing the right hashtags
It is just as important to use the correct type of hashtags in each of your posts. This means ensuring your content is relevant to the audience you are trying to reach. With hundreds of thousands of people looking through hashtags each day you want to make sure your content stands out. Don’t let your content get buried. Use hashtags that are not as popular. Create a custom campaign with a hashtag.
It’s never too late to start optimizing your content and getting new leads. It is also a process that is continually evolving and is different for every business. Find what works for your business, so you can continue to grow.